I have a friend who owns a perizzia and he'll spend time taking trips to the country, watching television, etc. But when it comes to marketing his business, even with something like social media, he outsources or has it automated. I see the same thing with churches. I love social media, but churches do it just to say, Yes, we have a facebook and twitter account. They do not spend any time replying to people and for goodness sake, they're in the people business so why do they not spend the time to be social on their social media accounts? The churches I've seen do marketing or social media wrong, or not engage totally, are busy with meeting after meaningless meeting and they still shrink in size. If business owners or church leaders could simply prioritize their time better and know the importance of engaging with people, they'd be a lot more successful.